Missed Parties. Missed Weddings. Missed Dates. Late Nights. Early Mornings. Long Days. Emails. Emails...... More emails.
There is a lot of work and sacrifice that goes into doing what I do, its not glamorous, I don't live in a penthouse and drive a fancy car. But I do it because of this video below.*
Last year I changed my defining metric of success from how much money I can accumulate, to how much I can do for others. Now, I am a business man, and I believe that the way to help the most people is through sustainable and successful business! The business still runs like any business, balance sheets, sales, marketing etc, but changing the metrics for me personally have allowed the freedom to make sure that we can create an environment that produces amazing moments like the ones below.
Rather than try to find ways to do everything myself (which I think is inefficient and not necessary) , I have teamed up with a whole bunch of charities who maintain relationships and deliver incredible results to at-risk and in need humans. This day we went out with Anonymous X who distribute clothing and essentials to rough sleepers in Melbourne.
This particular night, we connected Diane, a woman from the other side of the country, who had been a part of the #JBNProject by purchasing some apparel from Odin, with PJ, a rough sleeper who received new apparel from Odin.
It is amazing to see such gratitude and appreciation from both sides of the story, and through the course of a 10 minute conversation, Diane came to learn PJ's story and to see that homelessness can be the result of a whole myriad of reasons.
Its because of these moments, and the impact that we are able to have that I can keep up the amount of work required to reach even more people. And for that, I am grateful to Sean, PJ, Diane and everyone who's ongoing support makes this possible.
*A tear may have been shed in the editing of this video.
Josh Reid Jones - Founder of The Just Be Nice Project and Odin Sports